Range Rover | Daniel Craig

Can you make a 5 minute action film with the New Range Rover sport through the streets of Manhattan? Can you produce it so it can cut seamlessly with live footage of Daniel Craig finishing of the route down 33rd and 8th and actually driving into a party of 1000 people and up onto a stage? Can you make it all look as if it has seamlessly taken place from dusk through to night even though the sections are shot 6 weeks apart and over many days? Can you shut down the Manhattan Bridge and flood the Park Avenue underpass for 8 city blocks?

Oh… and can you make sure that no one in New York gets a picture of this completely embargoed vehicle whilst you are filming? Sounds crazy but this was actually the brief and we did it.

Through meticulous planning, considerable security and a number of specially designed tricks we managed to orchestrate this huge shoot with tents, covers and camouflage to hide the car in order to pull off the impossible.

The final live portion of the event involved 30 cameras linked to 5 broadcast trucks down the length of 33rd street, and the crowd went wild. We were on every news channel the next morning with Daniel Craig presenting the new car to a party filled with celebrities.