Tom Connolly brings us this new campaign for the Ministry of Defence and COI to encourage and acknowledge Armed Forces Day on 26th June 2010.

The film delicately observes and highlights people in their everyday ‘civilian’ uniforms whether they are formal working uniforms of a clown, fishmonger, lollipop lady, car mechanic or hotel doorman to an everyday youngster in his hooded jumper and classic Chelsea Pensioner to show how a uniform defines everyday people

Voiced by Ray Winstone, his earthy tone brings a reality and credence to the film and its purpose.