We’re kicking off 2011 with a radical rebrand to reflect our growth since launching in 2004.

“Over the past six years, we’ve grown a busy roster of talented commercials directors in addition to developing and producing a number of internationally acclaimed feature projects,” explains Feel Films MD Nick Hirschkorn.

“With last year’s addition of our Content division, and now with a host of new signings and some other exciting changes afoot, it’s the perfect time to update our branding to reflect who we have become and where we are heading in the future.”

With its stylish, tessellated design, strong colour choice, and contemporary, creative look, the new Feel Films brand image has been designed to work across all platforms including the web, online reels, mail-outs, innovative DVD cases, letter head and business cards.

The re-brand was designed by John Sweeney and the team at Colt who followed a brief that demanded modernity and simplicity. He achieved this through the use of a fully recycled paper stock coupled with a slick foil stamped linear logo. These contrasting elements also formed the foundation for the re-designed website.